Peter Moorhouse


Peter joined Alchemy as Chair and an investor in 2018. He has worked in investment banking in the City of London for over 30 years for Smith New Court, Merrill Lynch and Morgan Stanley, leading a large number of major equity raising and M&A transactions across many sectors

Hobbies: Peter is a knowledgeable wine enthusiast and investor, has travelled extensively to many old and new world winemaking areas and is a life member of London’s leading wine club, 67 Pall Mall. Alongside wine tasting and collecting, Peter is a keen pianist and singer and a lifelong fan of Burnley Football Club.

David Rowledge

Founder & Managing Director

Alchemy has been proud to produce ranges and wines for some of the most luxurious high profile outlets in the World. We aren’t necessarily aiming to be the biggest, but we are certainly aiming to be among the best.

We want to work closely with you – our customers – to bring you closer to the source of production. We believe we can deliver huge value, through quality service, engaging ideas and satisfaction every step of the way. Our customers are our friends.

Hobbies – Love of most sports, still playing tennis, squash and cycling a number of miles a week.  Spending time with exceptionally knowledgeable winemakers has always been a wonderful way to increase wine exposure and understanding!!